Sunshine Cleaners
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Project Overview
This project aimed to create a lead capture campaign for Sunshine Cleaners that encouraged busy families and working professionals to book recurring cleaning services. The campaign included a mailer, PPC and social media ads, and a responsive landing page, all promoting 50% off the first cleaning when booking recurring services.
Design Challenge
The challenge was to communicate Sunshine’s attention to detail and build trust while showing how its services could give customers more time for their priorities. Each piece needed to reflect the brand’s cheerful, detailed, fresh, and welcoming attributes while encouraging viewers to take the next step toward booking.
Approach
I began by considering the target audience, what made Sunshine unique, and how the campaign could encourage bookings. Knowing the audience was busy, I used extra white space and bright, clean imagery to give the materials a calm, uncluttered feel.
Yellow accents and rounded shapes helped communicate the brand’s personality, while the phrase “Sweep 50% off Your Total” highlighted the offer. I designed the mailer and ads to point viewers to the landing page, where service details and testimonials provided more information before a final call to book. I also adapted the page for mobile, adjusting text sizes, button placement, and layout to make it easier to scan.
Outcome
The final campaign materials worked together to guide viewers from their first encounter with Sunshine toward booking recurring cleaning services. The imagery highlighted the results of a cleaning, while the landing page explained the services and their benefits.
Throughout the campaign, the discount was intended to make trying Sunshine feel more approachable and encourage viewers to book.
View the Desktop Prototype
